Facebook Ads are a great way to increase the visibility of your business page to several active users on Facebook. However the conversion rate from your ad may not turn out to be as expected. You can choose to buy facebook fan page likes, but that is not quite recommended. Let us take a look at 5 ways in which you can improve your Facebook ad conversions.
- Determine the landing page
Your ad should have the link where you would want the audience to get redirected to. That is why it is important to declutter your landing page and keep it aesthetically pleasing and neat. It is only a matter of seconds for your user to decide whether he/she likes your page or not.
- Understand your goal
You must be clear as to why you are promoting your brand page with an ad. Accordingly design your ad and create your conversion event. For example, when looking to generate leads, a short and crisp copy is fine.
- Focus on visuals
Whether it is the ad copy, or your landing page, ensure that it is visually appealing to the audience. Select colors and images for your ad that will appeal to users so that they can click on the call to action button, and you get the desired conversion event.
- Try Video Ads
Videos are the rage on almost every social media platform. So try to incorporate videos in your Facebook ads to get a better organic reach. Video ads need to be structured depending on your target audience and your conversion goal.
- Keep Testing
It is recommended to try different versions of your Facebook ads to see which one pays off better than the rest and gives you the highest conversion rate.